French Perfume Women - Cologne For Men

French perfume women account for some one hundred launches per year .

Some one hundred new perfumes were launched last year, involving just as many operations with huge implications. Last autumn (the main launches always take place towards the end of the year, with Christmas presents in mind), Lancôme launched Poême; Dior, Dolce Vita; Cartier, So Pretty. Not to mention Le Mâle by Jean-Paul Gaultier or Nilang by Lalique and, of course, the half dozen or so perfumes signed by Italian or American stylists, which are often manufactured by the profession's big names.

The new vintage promises to be just as good, even if the launches are those of lesser known brands: Paco Rabanne is launching Paco, backed by massive ad campaigns in the press and on television; Gianfranco Ferré, Geffeffe; Michel Klein, a most Parisian Rendez-vous; Gianni Versace, Blonde; Régine's, Palace; and Tiffany, Trueste... There is no respite in the world of French perfumes, with its succession of launches. Indeed, for brand names, the stakes are high: since the world launch of Poison by Dior in 1987, a launch has to be on a massive, global scale in order to succeed.

As a frivolous product with but a fleeting effect, French perfume women is the mainstay of a considerable industry. French companies are well represented among the sector's big names: L'Oréal takes second place after the American group Estée Lauder. The French perfumes and cosmetics champion manufactures and distributes the brand names Lancôme, Ralph Lauren, Cacharel, Guy Laroche, Giorgio Armani, Paloma Picasso and Lanvin. Hot on its heels is Louis-Vuitton-Moët-Hennessy (LVMH), which owns Christian Dior, Guerlain, Givenchy and Kenzo.

The Elf Aquitaine Group is not far behind, through its subsidiary Sanofi, with the brands Yves Saint-Laurent, Nina Ricci, Van Cleef & Arpels, Oscar de la Renta. Finally, Chanel boasts a huge turnover, with its eponymous brand and Ungaro. It is obvious, then, that the big companies collect a multitude of brands and that some, which might be mistaken as American or Italian, belong in fact to French groups. In an exchange of proven processes, French fashion stylist Jean-Paul Gaultier manufactured his perfume - whose bottle is shaped like a woman's bust - with the Japanese Shiseido.

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Behind these major players, there are scores of smaller companies that exist or survive. For instance, Cartier and Annick Goutal (Taittinger group), whose highly sophisticated "liquors" have yet to attain greater notoriety. Among many others, luxury houses such as the jeweller's Boucheron or the crystal glass makers Lalique have also launched their own perfumes, not to mention other, lesser known brands such as Ulric de Varens, the champion of inexpensive french perfume women which, in France at least, are distributed only in large department stores and hypermarkets.


		Last Updated: July 25, 2008