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Founded in 1947, the House at 30, Avenue Montaigne, near the Champs-Elysées, rhymes with the unavoidable new look and the image of the eternal Parisian woman with her fine shoulders and narrow waist. In the space of ten years, from 1947 to 1957 (the date of his death), Christian Dior succeeded in creating a fashion house whose name is famous the world over. He was a pioneer inasmuch as he was the first to develop "licences" for stockings, cosmetics, discount womens perfume and all accessories, a policy that has been much imitated since. The "CD" set within a Louis XVI style medallion is more than a trademark, it is a legend. The House of Dior was bought up in 1987; today, it belongs to the world's leading manufacturer of luxury goods, the Louis-Vuitton-Moët-Hennessy Group. The artistic directorship of the fashion and fragrance house is now in the hands of the Italian Gianfranco Ferré for whom "Dior is the Watteau of couturiers, full of nuances, delicate and chic. Being Italian in a house of French tradition is to participate ahead of one's time in the Europe of 1992." Hence, the loyalty displayed by this Pavarotti of the fashion world to a savoir faire guaranteed by the Dior workshops, from suits with sable piping to sumptuous gala gowns that afford a sense of structure to romantic dreams. For the 1995 winter season, Gianfranco Ferré has chosen to pay tribute to Cézanne, on the occasion of the retrospective dedicated to the artist by the Grand Palais, in Paris.
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Last Updated: October 07, 2008 | ||
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